Hello, I’m RUBY

Recent Work

I’m a UX Designer at Western Digital, leading the unified customer support design initiative.

Western Digital Customer Support

Redesigned fragmented product support websites into a unified support experience for Western Digital customers, helping them resolve their issues more efficiently.

Pre-Login Support

Led the redesign of the post-login support experience, enabling customers to easily access their support incident history, request warranty replacements, and directly contact support.

Chatbot

I led the chatbot redesign, enhancing its visual appeal and functionality. The new design uses AI for smarter, more intuitive responses, improving user interactions and support efficiency.

B2B Portal

Redesigned the B2B portal, creating an intuitive interface that streamlines access to business resources, enhances navigation, and improves the overall user experience for enterprise clients

Past Work

Cofounded and directed all aspects of branding, marketing, user experience design, product development, SMART manufacturing strategies, and operations for SEED, an Ag-Tech startup based out of LACI (Los Angeles Cleantech Incubator).

Led the rebranding and marketing efforts for the organization, a Mexican-American organization dedicated to economically and politically empowering Chicana women in the United States. 

As the UX/UI designer, I worked on the new user flow for Curiosity Machine to showcase their new program, The AI Family Challenge.

Designed and manufactured fun Luchadores (Mexican wrestlers) punching toys for boys ages 3 and up.

Designed fun and interactive STEAM (science, technology, engineering, art, and math) educational content for girls ages 8 and up during the DIY Girls after school programs. 

Designed STEAM education kits that include easy-to-follow instructions and lesson plans with assessments. Projects are for kids ages 3 and up.


My Process

1.

Understand

My design philosophy is straightforward. No matter who the client is or the project, one thing always remains the same: it’s all about understanding people.

2.

Imagine

New design outcomes are the result of inspiration, imagination, and data-driven methods. I strongly believe in maintaining a balanced and holistic view of design when working on a project.

3.

Create

I create clean, thoughtful, and beautifully designed interfaces that are both functional and engaging. Design should be timeless, beautiful, and efficient. 

4.

Collaborate

I believe that design should be used to solve problems and make people’s lives better. Which is why continuous group collaboration with stakeholders is important to meet the goals.

“ ¿Qué le dijo un jaguar a otro jaguar? Jaguar you.”

— 🐈

Let’s work together.