Comision Femenil is an all-volunteer nonprofit organization founded in the early 1970s, during the Chinax movement, as a women’s group dedicated to promoting the success of young Latinas. Comision Femenil recognized the need for expansion into the digital space and wanted to attract a new generation of active members.
Design a responsive website and create marketing materials that will allow Comision Femenil to attract new members, increase donations, and showcase their involvement in the community. Give the organization a facelift that captures their essence by digitizing their logo and brand.
A usable and aesthetically appealing website with a strong brand identity.
Co-Publicity Executive Board Member
During the research phase, a survey was sent out to existing members to gain a greater understanding of their overall experience. This qualitative data collection was a critical element in knowing the direction for creating a strong, concise brand that’s unified across all mediums.
Purpose of the organization
- Higher education
- Social justice
- Giving back to the community
- Positive community impact
- Collaborate with other female-focused organizations
- More visibility
- More membership growth
Next, I used all of the qualitative data I gathered during the research process to identify two main personas. These two personas are beneficial in sustaining the organization and obtaining new members.
Type A: Teen
- High school students
- Resides in the North East San Fernando Valley
- GPA is above 3.0
- Aspires to attend college/university
- Aspires to make a positive change
Type B: Professionals
- From the North East San Fernando Valley
- Attended college/university
- Participates in professional female-focused social outings
- Highly involved in community engagement
- Philanthropic mindset
The old website went through a huge transformation. The new domain was bought and a new CMS (Squarespace) was implemented for this project, making it easier for anyone regardless of technical experience to go in and edit.
I began wireframing with sketches of variations of the landing page and information architecture. The mid fidelity prototype of the landing page was created in XD. And after several iterations I fleshed out the details of each page with images from their events, typography, color scheme, and etc.
The final product has a more user friendly interface, where our content is clear, accessible, and reflects the professional presence of the organization. I invite you to visit www.comisionfemenil.com to get a glimpse of the redesign.
Below are branded materials and content examples that captured the essence and integrity of the organization’s herstory, values and mission.
Programs for the Adelante Mujer Latina Conference