Western Digital
B2B Portal
Project Overview
Role
UX Designer
Objective
Create a seamless, user-friendly platform that enhances customer engagement
The Opportunity
The B2B portal project presents an opportunity to enhance customer retention and satisfaction by designing a new loyalty program for channel and eCommerce customers.
The Solution
Loyalty Program Design for B2B Customers
Designed a new loyalty program tailored for channel and eCommerce B2B customers, enhancing customer retention and engagement.
Streamlined Rewards System
Developed a streamlined rewards system to incentivize purchases and repeat business, providing clear benefits for channel and eCommerce B2B customers.
Personalized Customer Experience
The personalized customer experience is enhanced by the side navigation that displays content based on the customer’s tier and accessibility.
The Process
The Outcome
Personalized B2B Customer Experience
Implemented a personalized approach in the loyalty program, offering customized rewards and incentives based on individual customer profiles and purchasing behaviors, driving increased satisfaction and loyalty.
